
You want to offer your teams more training but are so busy running the company you don't know where to start.
And it can be tempting to react in the moment with a thrown together lecture that won't be effective and dang sure isn't training.
Training: a practical use case
You know your teams need to develop to achieve your lofty growth targets.
Depending on the industry, prospecting, starting sales conversations, qualifying, negotiating, time management or discovery can all be complicated topics.
There are simply so many fundamental skills to choose it can be hard to know how to get started.
So here's a simple roadmap
✅ Identify one key skill relevant to your team you want to target - lean into your experience, talk to customers, use data and survey your front line managers to decide
✅ Break that key skill down into three or four main points - you now have a NEED TO KNOW topic and some supporting points.
For example, qualifying is the skill and the supporting points could be discovery process, buying signals, customer types and low probability opportunities for your industry
✅ Consider how you will transfer information (presentation, game, short video from YouTube or company resources) & reinforce knowledge (role play, practice exercises, group discussions) for each point
✅ Plan a 30 minute session for each point whether in person or virtually (or mix and match for each session)
✅ Plan a "homework" where people need to apply this point throughout the week and report back
✅ Conduct the first session about the first point
✅ Use lessons learned to improve & conduct second session the following week
✅ For the second session include 5 minutes of feedback about first topic before covering the second topic
✅ Continue once per week until points are covered
✅ Evaluate & measure if team is using these new skills and create feedback loops to improve future trainings.
Congratulations you just rolled out your first training program and focused your team on developing one key skill for 30 days.
Simple and easy.
Training doesn't need to be complicated, cumbersome or costly.
Does your organization (sales or otherwise) regularly develop internal trainings?

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